This is a cloth nappy, the more folds in the cloth you are using the better as the cloth will be darker, because this cloth is white there needs to be more folds, so the darker the cloth the better. Make sure the most folds are where the cloth covers the eyes.
Check out this video
Check out this video https://www.youtube.com/watch?v=AKkdMW6jKtI&t=4s
Notice how folding at a diagonal the ends are thinner and easier for tying a nice secure snug knot?